Asked by
Arîvølèé Nêhrû
on Dec 15, 2024
Verified
According to the concept of the diffusion of innovation, consumers who are leaders in social settings and have slightly above average education are called
A) innovators.
B) early adopters.
C) the early majority.
D) the late majority.
E) laggards.
Diffusion of Innovation
The process by which a new idea, product, or behavior spreads through a population, influencing the adoption rate and market saturation.
Early Adopters
A group within a consumer base that is among the first to acquire and use a new product or technology, often influencing others.
- Examine the attributes and percentage apportionments of innovators, early adopters, early majority, late majority, and laggards in the context of diffusion.
- Discern the part consumer behavior and social interaction play in the acquisition and acceptance of new products.
Verified Answer
EE
Learning Objectives
- Examine the attributes and percentage apportionments of innovators, early adopters, early majority, late majority, and laggards in the context of diffusion.
- Discern the part consumer behavior and social interaction play in the acquisition and acceptance of new products.
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