Asked by
Thomas Douglas
on Dec 15, 2024
Verified
As product adopters in the diffusion of innovation, laggards
A) have a fear of debt and use neighbors and friends as information sources.
B) are skeptical and have below average social status.
C) are deliberate and use many informal social contacts.
D) are leaders in social settings and have a slightly above average education.
E) are venturesome, higher educated, and use multiple information sources.
Diffusion of Innovation
The method through which an innovative concept, item, or practice disperses across a community or societal structure.
Laggards
In the context of diffusion of innovation, laggards are the last group of people to adopt new technology or ideas, often resistant to change and preferring traditional methods.
- Pinpoint the attributes and proportions of innovators, early adopters, early majority, late majority, and laggards during the diffusion process.
- Understand the significance of consumer behavior and societal effects in adopting new products.
Verified Answer
AN
Learning Objectives
- Pinpoint the attributes and proportions of innovators, early adopters, early majority, late majority, and laggards during the diffusion process.
- Understand the significance of consumer behavior and societal effects in adopting new products.
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