Asked by
Amandeep Dhaliwal
on Dec 18, 2024
Verified
Zest is a brand of energy drinks produced by Enigma Inc., a beverage company. Enigma operates worldwide, and Zest is one of its largest global brands. Given this information, it can be said that:
A) Enigma uses the same mix of marketing strategies in its foreign and domestic markets.
B) Enigma is able to standardize its efforts to reach customers around the world.
C) Enigma has customized Zest to appeal to customer needs in different markets.
D) Enigma is able to improve its production and advertising costs per unit.
Global Brands
Brands that are recognized and have a significant presence in multiple countries across the world, often leveraging similar marketing strategies across different markets.
Marketing Strategies
Comprehensive plans formulated to achieve specific marketing goals, such as increasing brand awareness, targeting new customers, or entering new markets.
Beverage Company
A business entity that specializes in the production and distribution of drinks, including both alcoholic and non-alcoholic products.
- Understand the advantages and disadvantages of uniform and customized marketing approaches in international markets.
- Elucidate the principle and tactics involved in global branding and their influence on market visibility.
Verified Answer
YF
Learning Objectives
- Understand the advantages and disadvantages of uniform and customized marketing approaches in international markets.
- Elucidate the principle and tactics involved in global branding and their influence on market visibility.