Whole House Supply is a catalog company that creates special-run issues based on what customers have purchased in the past. For example, customers who frequently order bedding items like sheets and pillows receive a catalog with a larger section of bedding items than do customers who mostly order kitchen tools. Whole House Supply is using

A) C2C marketing.
B) customer relationship management.
C) a transactional marketing orientation.
D) supply chain management.
E) typical production-oriented era marketing practices.

Question

Brent vincent Trongoy · Accepted Answer

Final Answer : B, Explanation :  Whole House Supply is using customer relationship management, as they are tailoring their catalogs based on customers' past purchase behavior, in order to build stronger relationships and increase customer satisfaction.

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