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Breanna Williams
on Dec 15, 2024

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Which type of distribution density does Piaget use when the maker of fine jewelry and watches distributes its products through a single retailer in select cities in the United States?

A) intensive distribution
B) extensive distribution
C) selective distribution
D) exclusive distribution
E) private label distribution

Exclusive Distribution

A distribution strategy where a supplier grants the right to sell its product to only one reseller within a specific geographic area.

Distribution Density

The measure of how widely and densely a product or service is available or distributed across a geographical area or market.

Piaget

A Swiss psychologist known for his pioneering work in child development and cognitive theory.

  • Understand the concepts of different distribution strategies and their applications.
  • Analyze various market coverage strategies and their fit for specific product types.
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Syafiq RajakDec 19, 2024
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