Asked by
Faith Ngibuini
on Dec 13, 2024
Verified
Which of the following types of firms would be most likely to use a global marketing strategy?
A) multidomestic
B) multinational
C) international
D) transnational
E) open border
Global Marketing Strategy
A strategy used by transnational firms that employ the practice of standardizing marketing activities when there are cultural similarities and adapting them when cultures differ.
Transnational
Pertaining to activities, operations, or companies that extend beyond or operate across national boundaries.
- Acquire knowledge about the framework of global marketing strategy and its implementation by enterprises operating across multiple countries.
Verified Answer
DH
Learning Objectives
- Acquire knowledge about the framework of global marketing strategy and its implementation by enterprises operating across multiple countries.
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