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Katherine Swiatek
on Nov 11, 2024

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When reader benefits are difficult to identify,one should keep in mind the feelings and values of the audience and focus on the obvious features of your product or policy.

Obvious Features

Characteristics or attributes of a product, service, or situation that are readily apparent or easy to identify.

Feelings And Values

Emotions and principles that are important to an individual, guiding their behavior and decision-making processes.

  • Understand the criticality of aligning advantages aimed at readers to the expectations and requirements of the audience.
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Bhavesh ChaudhariNov 17, 2024
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