Asked by
Kyndall Parkins
on Dec 15, 2024
Verified
When Proctor & Gamble revamped Pantene shampoo and conditioner with a new vitamin formula and relaunched the brand with a multimillion-dollar advertising and promotion campaign, what strategy did it use to manage the product through its life cycle?
A) market modification
B) product redevelopment
C) market-product synergy
D) product positioning
E) product modification
Product Modification
The process of altering a product's features, design, or attributes to increase its appeal to consumers or to reach different market segments.
Vitamin Formula
A composition of vitamins and possibly minerals designed to supplement a person's diet and ensure nutritional needs are met.
- Identify the strategies employed by firms to manage products throughout their life cycle.
- Appreciate the pivotal importance of market and product evolution in the pursuit of marketing triumphs.
Verified Answer
AB
Learning Objectives
- Identify the strategies employed by firms to manage products throughout their life cycle.
- Appreciate the pivotal importance of market and product evolution in the pursuit of marketing triumphs.