When individuals do not have complete information to judge the quality of the goods they seek to purchase, they are experiencing ______.

A) goal displacement
B) resource dependency
C) information asymmetry
D) consumer misunderstanding

Information Asymmetry

A situation where one party in a transaction has more or better information than the other, leading to an imbalance of power.

Goal Displacement

The phenomenon whereby the primary goal is overshadowed by secondary goals, often leading to a shift in focus or purpose.

Resource Dependency

A theory suggesting that organizations are in constant need of resources from their environment and must manage dependencies and relations with other entities to obtain these resources.