What element of the marketing plan helps firms understand where they are currently and how best to move forward?

A) the executive summary
B) the marketing strategy
C) the financials
D) the situation analysis
E) the controls

Marketing Plan

A comprehensive document that outlines a company's advertising and marketing efforts for a specific period of time.

Situation Analysis

A systematic evaluation of an organization's current state, identifying key factors that may influence its goals or decision-making processes.