Asked by
Veeda Shaygan
on Nov 23, 2024
Verified
Unless the consumer already has considerable information about a product, a credible source is not persuasive.
Credible Source
An entity or individual recognized for providing reliable and accurate information or data.
Persuasive
Persuasive pertains to the ability to compel or influence others' thoughts, beliefs, or actions through argument, reasoning, or appeal.
- Gain insight into the impact of credibility, attractiveness, and risk on persuasive communication.
Verified Answer
SC
Learning Objectives
- Gain insight into the impact of credibility, attractiveness, and risk on persuasive communication.