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on Dec 18, 2024
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Unique segmentation is used when the similarity in needs and wants only extends across the region or several countries.
Unique Segmentation
Segmentation that targets the preferences of a group of consumers with similar needs and wants only within one country.
Similarity
The state or fact of being alike or having common features or attributes.
- Discern the various strategies for segmenting a market (demographic, geographic, psychographic, and behavioral).
- Ascertain the challenges and prerequisites for efficient market segmentation and targeting.
Verified Answer
BM
Learning Objectives
- Discern the various strategies for segmenting a market (demographic, geographic, psychographic, and behavioral).
- Ascertain the challenges and prerequisites for efficient market segmentation and targeting.
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