Asked by
Nikhil Reddy
on Dec 22, 2024Verified
Tina and Thomas work for different advertising agencies. In developing new projects, Tina's firm favours brainstorming in a group, whereas Thomas works for a firm that favours individual work. Tina is more likely to:
A) believe that she will probably have the least ideas.
B) believe that Tom will produce more ideas.
C) feel that Tom will be more creative on his own.
D) feel that she is more creative this way.
Brainstorming
A collaborative idea generation technique that encourages participants to propose a variety of solutions to a problem without judgment.
Advertising Agencies
Companies that specialize in creating, planning, and handling advertising and sometimes other forms of promotion for their clients.
Creative
The ability or talent to generate novel ideas, concepts, or solutions.
- Review the concepts associated with transactive memory, joint remembering efforts, and the efficacy of brainstorming activities.
Verified Answer
NM
Learning Objectives
- Review the concepts associated with transactive memory, joint remembering efforts, and the efficacy of brainstorming activities.