Asked by
Kunal Pramanik
on Nov 20, 2024
Verified
The terms primary data and syndicated data mean the same thing.
Primary Data
Data collected firsthand for a specific research purpose, through methods such as surveys, interviews, or experiments.
Syndicated Data
Data available for a fee from commercial research firms such as Information Resources Inc. (IRI), National Purchase Diary Panel, and Nielsen.
- Identify the differences between primary and secondary data and their importance to research in marketing.
Verified Answer
GB
Learning Objectives
- Identify the differences between primary and secondary data and their importance to research in marketing.
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