The strategic objective of the differentiation strategy is to attract customers who stay loyal to the firm's products and lose interest in those of its competitors.

Differentiation Strategy

A business approach that involves offering unique products or services to stand out from competitors.

Strategic Objective

A specific goal that an organization aims to achieve as part of its broader strategy to fulfill its mission and vision.

Loyal Customers

Individuals who repeatedly purchase products or services from the same brand or company, often due to positive experiences or satisfaction.