Asked by
Gustavo Bertoli
on Dec 14, 2024
Verified
The local radio station broadcast a story about a dry cleaner who requested coat donations. The company offered to clean the coats and deliver them to people in need. The various addresses of the dry cleaner chain were also broadcast so that donations could be dropped off. Since this featured business did not pay for this exposure, it benefited from
A) advertising.
B) direct marketing.
C) personal selling.
D) publicity.
E) sales promotion.
Publicity
The public visibility or awareness for any product, service, or organization through media coverage.
Dry Cleaner
A business establishment that cleans clothes using solvents other than water, often utilizing chemical solvents.
Donations
Voluntary gifts or contributions, often financial, given to support a cause or organization.
- Understand the role and importance of publicity in promotion.
Verified Answer
JC
Learning Objectives
- Understand the role and importance of publicity in promotion.