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The interconnected nature of the world economy is referred to as internationalization.
Internationalization
The process of designing products, services, and strategies in a way that they can easily be adapted to various international markets.
World Economy
An interconnected global system of economic activities, trade, and investment across countries.
Interconnected
Being linked or related in such a way that each element affects or is affected by others.
- Understand the implications of internationalization on marketing.
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Learning Objectives
- Understand the implications of internationalization on marketing.
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