The heart of a proposal is the explanation of how the proposal will benefit the writer.

Proposal Benefit

A proposal benefit is an advantage or positive outcome that is promised or expected to result from the acceptance and implementation of a proposal.

Heart

A metaphorical or literal term, referring either to the organ that pumps blood through the body or the core, emotional center of something.

Writer

An individual who expresses thoughts, stories, or information through the act of writing.