Asked by
Hollyann Yannacone
on Nov 23, 2024
Verified
The fact that, in China, the colour red is viewed positively, being associated with joy and good fortune, is an example of a symbol.
Symbol
A mark, sign, or word that indicates, signifies, or is understood as representing an idea, object, or relationship.
Red
Often associated with intensity, energy, and passion, red is a color that can influence consumer perceptions and behaviors in marketing and design.
Joy
A feeling of great pleasure and happiness.
- Appreciate the significance of cultural symbols and their differing understandings in the realm of international marketing.
Verified Answer
ML
Learning Objectives
- Appreciate the significance of cultural symbols and their differing understandings in the realm of international marketing.
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