Asked by
Chelsea Dinnin
on Dec 12, 2024
Verified
Several marketing data services provide information on household demographics and lifestyle, purchases, TV viewing behavior, responses to promotions, and social media use. The principal advantage of these services is that
A) one service can collect, analyze, interrelate, and present this disparate information.
B) all data collection and analysis is computerized, so the results obtained are almost instantaneous.
C) members of the firm can be included in the analysis of data, making the results more reliable.
D) the service gets paid on a percentage basis; the better the information, the higher the fee.
E) firms using these services get discounts if they share their customer data with competitors.
Household Demographics
The statistical characteristics of households, such as age, income, size, and composition, used for market analysis and segmentation.
Lifestyle Purchases
Buying decisions influenced by consumers' lifestyles, reflecting their values, interests, and social status.
- Recognize various approaches to gathering primary data.
Verified Answer
JE
Learning Objectives
- Recognize various approaches to gathering primary data.