Asked by
shivam narang
on Nov 20, 2024Verified
One problem facing advertisers is that consumers screen out messages that are not relevant to them.
Screen Out Messages
The process of filtering and ignoring irrelevant or unnecessary information, especially in the context of media consumption or advertising.
- Recognize the role and impact of advertising in the marketing mix.
Verified Answer
BO
Learning Objectives
- Recognize the role and impact of advertising in the marketing mix.
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