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Ithzeld Valle
on Nov 25, 2024

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"Loss aversion" helps explain why people buy insurance policies with lower deductibles even though the policies are more expensive.

Loss Aversion

In prospect theory, the property of most people’s preferences that the pain generated by losses feels substantially more intense than the pleasure generated by gains.

  • Discern psychological predispositions such as the self-serving bias, endowment effect, and availability heuristic, along with their repercussions on behavior.
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Gracie KellyNov 28, 2024
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