Asked by
Parash Sedhai
on Oct 17, 2024Verified
____ is a medium's capacity for carrying multiple cues and providing rapid feedback.
A) Cultural context
B) Semantics
C) Meta-communication
D) Media richness
Media Richness
The capacity of a communication medium to effectively convey information and promote understanding through immediate feedback, multiple cues, and personal focus.
- Understand the importance of media richness when selecting communication channels for various messages and situations.
Verified Answer
TM
Learning Objectives
- Understand the importance of media richness when selecting communication channels for various messages and situations.