________ involves the process of defining the marketing mix variables so that target customers have a clear, distinctive, desirable understanding of what a product does or represents in comparison with competing products.

A) Targeting
B) Market segmentation
C) A situational analysis
D) Market positioning
E) A SWOT analysis

Question

Priyendra Verma · Accepted Answer

Final Answer : D, Explanation :  Market positioning involves defining the marketing mix variables in a way that sets a product apart from its competitors and creates a unique image or identity in the minds of target customers. This includes decisions about product design, pricing, promotion, and distribution that will communicate the product's value proposition and competitive advantages to the target market. Market segmentation involves dividing the market into distinct groups of customers with different needs and characteristics. A situational analysis involves assessing the external and internal factors that affect a company's marketing strategy. Targeting involves selecting specific customer groups to focus on with marketing efforts. A SWOT analysis involves identifying a company's strengths, weaknesses, opportunities, and threats to develop a strategic plan.

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