In the product development process, what takes place between concept testing and market testing?

A) securing financial backing
B) conducting marketing research
C) brainstorming
D) determining potential ROI
E) product design

Potential ROI

The anticipated return on investment, a measure of the profitability of an investment relative to its cost.

Concept Testing

A phase in product development where ideas such as new products or marketing strategies are evaluated by potential consumers or through market research.

Product Design

The process of creating a new product to be sold by a business to its customers, with a focus on functionality, appearance, and user experience.