In the context of the three tools of rhetoric identified by Aristotle, logos is

A) based in the credibility of the speaker.
B) argument by logic.
C) argument by character.
D) based in the emotions of the audience.

Logos

Logos is a principle in classical rhetoric that represents logical reasoning or argument, and in branding, it refers to a symbol or other design adopted by an organization to identify its products, uniform, vehicles, etc.

Argument By Logic

Persuasion or debate technique where the focus is on using reasoned and structured reasoning to support a position or refute an opposing one.