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Bevelyne Petithomme
on Dec 20, 2024

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If a crisis has a low chance of occurring but a potentially high impact on the brand, how should you plan for it?

A) Constant monitoring
B) Ignore it
C) Scripted response
D) Emergency response protocols

Low Chance

A term indicating a minimal probability of an event occurring, often used in risk assessment or to describe the likelihood of specific outcomes.

High Impact

Refers to actions or initiatives that result in significant effects or changes, often used in the context of marketing, social initiatives, or environmental policies.

Emergency Response Protocols

A set of guidelines and procedures designed to be implemented in the event of an emergency situation.

  • Comprehend the strategic planning required for crisis management based on the likelihood and impact of the crisis.
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Addison SheltonDec 21, 2024
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