Asked by
Mohammed Saber
on Dec 27, 2024
Verified
Highly credible sources can create the most attitude change when they rely on messages with low levels of discrepancy.
Highly Credible Sources
Information sources that are widely regarded as accurate, reliable, and authoritative based on their origin, evidence, and context.
Attitude Change
A change in a person’s attitudes about some issue, person, or situation.
Low Levels
Conditions or quantities that are minor, reduced, or below average, often indicating a lack of intensity, severity, or concentration.
- Comprehend the role of source credibility, including trustworthiness and expertise, in facilitating attitude and behavior change.
- Grasp the key concepts and models of persuasion, such as the Elaboration Likelihood Model and the Five Factor Model.
Verified Answer
RJ
Learning Objectives
- Comprehend the role of source credibility, including trustworthiness and expertise, in facilitating attitude and behavior change.
- Grasp the key concepts and models of persuasion, such as the Elaboration Likelihood Model and the Five Factor Model.