Asked by
Vigita Adhikari
on Nov 24, 2024Verified
Groups of people that unite on the Internet to share a passion for a product are known as:
A) chat rooms.
B) virtual brand communities.
C) consumer networks.
D) product organizations.
Virtual Brand Communities
Online groups formed around the loyalty to and interest in a specific brand, fostering interaction among brand enthusiasts.
Consumer Networks
Consumer networks are social networks formed by individuals who share information, reviews, and experiences about products and services, influencing purchasing decisions.
- Apprehend the evolution and pertinence of virtual brand communities.
Verified Answer
PS
Learning Objectives
- Apprehend the evolution and pertinence of virtual brand communities.
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