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Anshul Takshak
on Nov 17, 2024

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For any given quantity, the price on a demand curve represents the marginal buyer's willingness to pay.

Marginal Buyer

The consumer whose desire or need for a product is the least among all buyers, often determining the highest price they're willing to pay in a market.

Demand Curve

A chart that illustrates the connection between a good's price and the amount that consumers want to purchase.

  • Master the concepts underlying willingness to pay, actual payment made, and the calculation of surplus figures.
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Kymme MichonskiNov 22, 2024
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