Asked by

William Krogsdale
on Nov 24, 2024

verifed

Verified

Consumer behaviour as a discipline deals mainly with what happens at the point of purchase.

Consumer Behaviour

The study of individuals, groups, or organizations and the processes they use to select, secure, use, and dispose of products, services, experiences, or ideas to satisfy needs and the impacts that these processes have on the consumer and society.

Point of Purchase

The location or moment at which a transaction occurs, often referring to retail environments where purchasing decisions are made.

  • Clarify the principle of consumer behavior and its pivotal importance in the creation of marketing strategies.
verifed

Verified Answer

RC
Roberto CervantesNov 27, 2024
Final Answer:
Get Full Answer