Companies believe that when performance measures are linked to incentives, they are more:

A) motivating.
B) congruent.
C) strategic.
D) positive.

Performance Measures

Quantitative indicators used to assess how well an organization or individual is achieving its goals and objectives.

Incentives

Rewards or compensations offered to encourage specific behaviors or actions, often used to motivate employees or customers.

Motivating

The process of encouraging individuals to perform activities or behaviors to achieve a particular outcome or goal.