Building goodwill through messages is gratifying to business people personally, but it is difficult to justify goodwill as a necessity for the survival of a business.

Goodwill

The intangible asset that arises as a result of the acquisition of one company by another for a premium value, representing factors like reputation, brand, and customer relations.

Survival

The ability of an entity, whether an individual, business, or species, to continue existence and maintain its functions in its environment.

Business

An organization or enterprising entity engaged in commercial, industrial, or professional activities, aiming to generate profits.