Asked by
Farah Abdulaziz
on Dec 15, 2024Verified
As a dimension of service quality, the appearance of physical facilities, equipment, personnel, and communication materials is referred to as
A) communication.
B) responsiveness.
C) competence.
D) tangibility.
E) empathy.
Tangibility
Refers to the physical existence of a product, making it possible to touch and see.
Service Quality
The assessment of how well a delivered service matches the customer's expectations.
- Become familiar with the importance of service quality dimensions in analyzing services.
Verified Answer
DG
Learning Objectives
- Become familiar with the importance of service quality dimensions in analyzing services.