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Farah Abdulaziz
on Dec 15, 2024

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As a dimension of service quality, the appearance of physical facilities, equipment, personnel, and communication materials is referred to as

A) communication.
B) responsiveness.
C) competence.
D) tangibility.
E) empathy.

Tangibility

Refers to the physical existence of a product, making it possible to touch and see.

Service Quality

The assessment of how well a delivered service matches the customer's expectations.

  • Become familiar with the importance of service quality dimensions in analyzing services.
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DG
Delaney GilderDec 20, 2024
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