Asked by
catherine turner
on Dec 14, 2024Verified
Any paid form of nonpersonal communication about an organization, product, service, or idea by an identified sponsor is referred to as
A) publicity.
B) sales promotion.
C) advertising.
D) personal selling.
E) direct marketing.
Advertising
A form of marketing communication used to promote or sell a product, service, or idea through various media channels.
Nonpersonal Communication
A type of messaging that does not involve direct personal contact between the sender and receiver, such as advertising, publicity, and sales promotions.
Identified Sponsor
An entity or person who is openly acknowledged as funding or endorsing an advertisement or promotional activity.
- Understand the definition and purpose of advertising in marketing.
Verified Answer
MA
Learning Objectives
- Understand the definition and purpose of advertising in marketing.