Asked by
Alicia Gonzalez
on Dec 14, 2024
Verified
All of these statements are true about newspapers except which?
A) Local retailers often use newspapers as their sole advertising medium.
B) Newspapers are generally limited to ads that call for an immediate customer response.
C) National advertising campaigns rarely include this medium except in conjunction with local distributors of their products.
D) A long lead time is needed to place an ad in a local newspaper.
E) Newspapers have excellent reach potential.
Local Retailers
Small-scale stores or businesses that sell goods directly to consumers within a specific locality or community.
Immediate Customer Response
A business strategy focusing on promptly addressing customer inquiries, complaints, or needs.
Lead Time
The amount of time that elapses between the initiation and completion of a process, such as the period from order to delivery.
- Become familiar with the multiple formats of advertising and their individual advantages and disadvantages.
Verified Answer
SS
Learning Objectives
- Become familiar with the multiple formats of advertising and their individual advantages and disadvantages.
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