Asked by
Shanice Calhoun
on Dec 12, 2024
Verified
According to research conducted by Canadian cultural anthropologists, Canadians place a high importance on personal relationships. This leads them to be extremely reluctant to buy through an impersonal medium like a telephone. For an insurance company that was hoping to sell insurance through telemarketers, this research would be an example of
A) internal secondary data.
B) a constraint.
C) an assumption.
D) a dependent variable.
E) external secondary data.
External Secondary Data
Information collected from outside an organization, previously gathered for another purpose, which can be used for market research or analysis.
Cultural Anthropologists
Researchers who study the cultural aspects of human societies, including norms, values, practices, and social structures.
- Differentiate internal from external secondary data sources.
Verified Answer
PV
Learning Objectives
- Differentiate internal from external secondary data sources.