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A(n) ________ is a group of products that consumers may use together or perceive as similar in some way.
A) SBU
B) STP
C) product line
D) market segment
E) promotional service
Product Line
A group of related products marketed by a company, which caters to a particular customer segment, need, or preference.
Market Segment
A group of individuals or organizations within a market that share one or more characteristics, allowing for targeted marketing strategies.
Promotional Service
A marketing strategy designed to inform, persuade, or remind consumers about a company's products or services.
- Ascertain and implement the facets of the marketing mix (Product, Price, Place, Promotion) in the creation of customer value.
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Learning Objectives
- Ascertain and implement the facets of the marketing mix (Product, Price, Place, Promotion) in the creation of customer value.
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