Asked by

Davina Ballah
on Dec 13, 2024

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A mother of two toddlers is most likely to exclusively use an internal search during the decision process when purchasing

A) a gift for her mother-in-law.
B) a home security system.
C) disposable diapers.
D) a swing set.
E) a weekend getaway.

Internal Search

The process consumers engage in by recalling past experiences and information from memory when looking for information to make a purchase decision.

Disposable Diapers

Single-use diapers designed for infants and young children, made from absorbent materials and intended for convenience and hygiene.

Home Security System

A network of integrated electronic devices working together to protect a home against burglars and other potential intruders.

  • Understanding the progression of steps a consumer takes in the purchasing decision process.
  • Identify the importance and consequences of internal and external information research.
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Tania AlvarezDec 16, 2024
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