Asked by
elena guardo
on Nov 22, 2024Verified
A membership reference group is defined as
A) a group that must charge its members a fee or dues in order to join.
B) a group whose members a consumer would like to emulate.
C) a group to which a consumer actually belongs.
D) a group whose members a consumer would not like to be like.
Membership Reference Group
The group to which a consumer actually belongs.
- Comprehend the impact of psychological factors on the choices consumers make.
Verified Answer
WB
Learning Objectives
- Comprehend the impact of psychological factors on the choices consumers make.