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Alejandra Cotto
on Oct 26, 2024

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A consumer's willingness to pay reflects the:

A) maximum price at which he or she would buy a given good or service.
B) minimum price at which he or she would buy a given good or service.
C) cost of producing a given good or service.
D) equilibrium price of a given good or service.

Willingness to Pay

The maximum amount a consumer is ready to spend on a good or service.

  • Become conversant with the nexus between a consumer's purchase intent, market pricing dynamics, and the resultant consumer surplus.
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GP
gabby pointOct 27, 2024
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